WHO WE ARE

Chan Rin
Partner

Jeff Kelly
Partner

Our Story

Disruption Digital Marketing is the result of a decade-long friendship between Chan and Jeff. From 2012 to 2015, both of them were colleagues at Pelican Products, a renowned global company specializing in protective cases and advanced portable lighting systems. Chan was responsible for overseeing marketing operations in the Canadian division, while Jeff managed technical aspects, particularly in warranty and repair operations.


Outside their corporate roles, Chan operated Vivid Ribbon Photography & Design, while Jeff ran his own business, Jeffrey Paul Kelly Photography. Both businesses focused on commercial photography, producing content and visuals for various brands and businesses to support their marketing efforts.


In 2015, Chan initiated UrbanYEG on Instagram, aiming to connect local photographers and foster a positive photography community in Edmonton. UrbanYEG gained rapid popularity, prompting Chan to seek assistance in managing it. He formed a leadership team, with Jeff being one of the key members due to his shared commitment to the ``pay it forward`` philosophy and common objectives.


From 2015 to 2023, Chan and Jeff, along with their dedicated team, led UrbanYEG.


Their deep involvement in UrbanYEG and interactions with fellow content creators significantly expanded Chan and Jeff's ability to think creatively, enabling them to continually develop innovative concepts for their clients. This fresh perspective allowed them to break away from conventional photography visuals and create distinctive brand imagery for their clients.

Given the strong link between commercial photography and branding, Jeff and Chan have gained invaluable insights into how their clients operate and manage their branding and marketing efforts. They've collaborated closely with organizations ranging from local businesses to international brands. Establishing Disruption Digital Marketing is the next step, consolidating the resources, strategies, and experience acquired over the years, which they can now apply to enhance their clients' marketing and branding objectives effectively.


Furthermore, their respective photography businesses have earned the trust of renowned brands such as Gucci, Aritzia, Oak + Fort, Lululemon, City of Edmonton, Oodle Noodle, and others. This demonstrates their ability to attract high-value clients through their talents, maintain strong relationships, and consistently deliver the exceptional results their clients demand.

Let Disruption Digital be your marketing partner, guiding you through the changes that drive growth and transform your customers' experience with your brand. Our services increase the value you offer to your customers and enhance your brand's competitiveness in the marketplace.


By collaborating with us, you also gain access to our extensive network of creative professionals developed over the past several years, ensuring you work with the best in the field.

View our work.

You’ll need more than tactics to get you from A to B.
You need strategy.

If you want different or better results for your brand or business, you'll need to take a different approach, meaning different tactics and strategies. Let's connect to see what that looks like for you and how you can get there.

disruption

Disruption Digital Marketing
sayhello@disruptiondigital.ca
780.266.5162

Edmonton, Alberta


#BeDisruptive

Disruption Digital Inc. acknowledges that we are located on Treaty 6 territory, a traditional gathering place for Indigenous peoples including the Cree, Blackfoot, Nakota Sioux, Iroquois, Dene, Ojibway/Saulteaux/Anishinaabe, Inuit, Métis and many others whose histories, languages, and cultures continue to influence our vibrant community.

© Disruption Digital Inc. 2025